Digital Marketing Manager

Location: Newton, MA
Job Type: Direct Hire
Salary: $50,000.00 - $70,000.00
Date: 3/16/2018
Job ID: 02576095
Job Description

The role requires campaign management, budgeting, report curation, negotiating and interfacing with partners. It is important to have Microsoft Excel proficiency, an analytical mindset, and an internal drive to solve problems. You will work with other members of our client’s team on CPC/CPA advertising initiatives across multiple platforms. Experience in a web-based digital marketing role is a must for success here.

  • Handle daily, weekly, and monthly core account optimizations such as, but not limited to, list expansions, spend efficiency, ad copy, and targeting adjustments.
  • Use Excel and Tableau to track account performance for internal (marketing team optimization) and external (KPIs & Execs) audiences
  • Audit, optimize and build advertising campaigns
  • Monitor search trends, best practices and techniques to ensure correct account spend/growth and to identify new opportunities
  • Research campaign issues and formulate actionable solutions based off findings
  • A/B testing and conversion rate optimization
  • Bid management towards CPA targets
  • Create and manage reports and spend spreadsheets daily
  • Assisting in the preparation of monthly financials as needed
  • Perform ad hoc projects and reports
  • Microsoft Office products basic knowledge is required; Excel proficiency
  • Familiarity manipulating and working with data; Analytical background
  • Experience in digital marketing (PPC, Affiliate, and/or Display)
  • History of critical thinking and problem solving
  • Attention to detail
  • Strong written communication
  • Ability to work autonomously
  • Ability to meet deadlines
  • Familiarity with Google Analytics
  • Familiarity with Tableau a plus
  • Experience in Email marketing preferred
  • Ability to meet deadlines
  • Familiarity with Google Analytics
  • Bachelors degree
  • Understanding or experience in Affiliate Marketing a plus